Products from Beefeater
In 1863 James Burrough bought the Chelsea Distillery on Cale Street in London and started to produce his own distinctive style of gin, soon selling to prestigious Fortnum & Mason amongst others. Now based at a distillery in Kennington, this iconic London dry gin is still produced using a recipe that is unchanged since the 1800s.
The Beefeater recipe book from 1895 specifies nine botanicals essential to the gin. These, along with whole juniper berries, Seville orange and lemon peel, are steeped for 24 hours before being distilled, creating the quintessential style and flavour of London Dry Gin.
The decision to name the product after the Yeomen Wardens of the Tower of London is one of the first examples of branding. At this time most gins were named after the producer or the area where they were produced. One of the world’s bestselling gins, enjoy with your favourite tonic or in a gin cocktail.