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Spotlight On:
Willem Barentsz

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Spotlight On: Willem Barentsz

Spotlight On: Willem Barentsz

Willem Barentsz: the who, the what and the how to drink.


Willem Barentsz gin is inspired by the 'adventurous spirit' of two great men...

willem barentsz gin

The first is the brand's founder; race-car driving, thrill-seeking Michael Claessens, whose family are behind the branding of spirits such as Bacardi, Johnnie Walker and Bombay Sapphire. Claessens looked to his Dutch heritage for inspiration and came across a worthy candidate for association with a pioneering gin: Willem Barentsz.

A Dutch explorer, Willem’s stories of ship-crunching ice fields; the building of a cabin with salvaged wood from his ship; the strenuous fight for survival during the months-long winter night on Nova Zembla; the battle with hunger and disease; the dangerous journey in open boats on wind-swept seas; all this adventure can sound pretty heroic when seated near a warm fireplace… perhaps with a Willem Barentsz gin in hand.

But whilst Willem the explorer failed to return home again in 1596, the survivors of his epic journey did, and his legacy lived on.


Setting out to create an exotic, adventurous gin, Willem Barentsz embodies the ethos of its namesake.

willem barentsz gin

Delicately crafted in small batches in London, Willem Barentsz uses a rare split-base gin from a combination of carefully sourced wheat and rye grains. The base spirit is then infused with exotic botanicals, including the unique jasmine flower which gently perfumes the gin and create a distinct, unmistakable fragrance.

Created for consumers and mixologists wanting to savour the ultimate gin experience - from a refreshing gin and tonic to a harmonious, unexpected cocktail, Willem Barentsz celebrates the spirit of discovery by delivering the ultimate taste experience to the most discerning palates.


For the novice, buy the Willem Barentsz Bundle complete with two free 1724 tonics and a gin copa glass for a deliciously refreshing G&T.

willem barentsz free tonic and glass bundle

For the experimental, try it with ginger ale and a wedge of lime.

And for the advanced mixologist, try swapping it into a Bloody Mary for The Bloody Barentsz, or mix up the sensational sweet serve Jasmine Fizz.


The Bloody Barentsz cocktail

- 40ml Willem Barentsz Gin
- 20ml Lemon Juice
- 160ml Tomato Juice
- 25-30ml Spicy Mix:
Spicy Mix
- 700ml Worcestershire Sauce
- 2 Small Bottles Green Tabasco
- 1 Red Chilli
- 160ml Fino Sherry
- 15 Basil Leaves
- 2 Bar Spoons English Mustard
- 30g Grated Horseradish
- Salt and Black Pepper

Blend all the Spicy Mix ingredients until smooth. Strain and bottle it. Pour the other ingredients into a highball glass over ice, add the spicy mix and stir.
Garnish with a pickled Onion, celery ruban, lemon wedge, mint sprig (optional), sliced red chilli, salt flakes and cracked pepper.


Jasmine Fizz Cocktail

- 50ml Willem Barentsz Gin
- 25ml Lemon Juice
- 20ml Jasmine Flowers Syrup
- 15ml Egg White
- Soda Top Up
- Pomelo Supreme

Muddle all the ingredients except the soda and pomelo supreme together. Shake with ice and strain over cubed ice into a highball glass.
Top up with soda, garnish with jasmine flowers and pomelo supreme.

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