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Pedrino

Pedrino

Sam Showering grew up in a large British drinks dynasty. The family had been brewers for 17 generations, and created brands including Babycham and Harveys Bristol Cream.

Sam, who worked for Fever-Tree during their UK launch, felt the time had come to create his own drink. He found his business partner in Joe Knopfler, a childhood friend and business graduate. Joe was equally as fired up about making waves in the drinks industry, through innovation.

Both are sherry enthusiasts and feel that the drink deserves a resurgence from a fresh and youthful angle.

Sam Showering grew up in a large British drinks dynasty. The family had been brewers for 17 generations, and created brands including Babycham and Harveys Bristol Cream.

Sam, who worked for Fever-Tree during their UK launch, felt the time had come to create his own drink. He found his business partner in Joe Knopfler, a childhood friend and business graduate. Joe was equally as fired up about making waves in the drinks industry, through innovation.

Both are sherry enthusiasts and feel that the drink deserves a resurgence from a fresh and youthful angle.

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