Derek Zoolander for Ciroc 'Blue Steel'
Is there more to life than being really, really ridiculously good looking?
This was the question pondered by the world's most famous fictional male model, Derek Zoolander as he saved the world from evil genius with just one look, "Magnum" way back in 2001. But 15 years on and evil is rife in the fashion industry once more... with the ridiculously good looking people this time the target, and Zoolander's "Blue Steel" look playing a key role...
Still following? Us neither.
So let's make this simple and introduce drink into the mix.
To celebrate Zoolander 2, in cinemas from 12 February, Cîroc vodka have teamed up with fashion photographer Mario Testino to create a really ridiculously good looking bottle that houses the really ridiculously good tasting Cîroc vodka.
Strictly limited, the imperial size and magnum size releases are named after Zoolander's signature "Blue Steel" look and are a great addition to any home bar.
So leave saving the world to Zoolander and his fellow models... and sit back, relax and enjoy a great-looking, great-tasting signature serve.
Watch the video, below, for a behind the scenes look at the campaign: