After traveling around Africa, being awestruck by the wildlife and donating to African wildlife foundations, Robin Gerlach and Tessa Wienker wanted to make their own contribution. They believed that our generation has a responsibility to preserve Africa’s wildlife so that future generations can continue enjoying it. So, they got together with their friend Henry Palmer - a business consultant and analyst - and launched a new Gin that would support two conservation trusts.
There are currently an estimated 35,000 elephants killed in Africa each year; 10% of the entire population. That means that if the bloodshed continues at the same rate, there will be no elephants left in the African wilds within 15 years. An unthinkable tragedy!
Big Life Foundation is an anti-poaching organisation that protects two million acres of wilderness in the Amboseli-Tsavo ecosystem of East Africa . It employs more than 250 local people to protect this vast area from criminal organisations. Before Big Life Foundation took action, poaching was rampant in the region. Since they began work, there's been a dramatic reduction in the killings. In just three years (from 2010 to 2013) they arrested 1030 poachers and confiscated 3012 weapons.
Space for Elephants Foundation operates in the Pongola Game Reserve on South Africa's border with Swaziland, and aims to create space for elephants and other endangered species, to allow them to migrate, disperse and breed. They also promote an active participation by African people in wildlife conservation.
Elephant London Gin contributes 15% of all its profits to the Big Life Foundation and Space for Elephants Foundation.
Elephant Gin’s bottles are custom-made, embossed with a crest, have hand-written labels and are sealed with natural cork. Each batch is named after individual elephants that Elephant Gin’s partners are helping to protect.
The Gin is made in small batches using the traditional Dry Gin method. It's distilled near Hamburg, Germany, using fourteen botanicals, including lavender, sweet orange peel, fresh apple, ginger and elderflower. It also includes African botanicals; the savannah’s 'superfruit' Boabab, the extraordinary Buchu plant that tastes like blackcurrant, and African Wormwood for a floral aroma.
Henry said: “ Integrity and passion are at the heart of Elephant Gin’s philosophy. From carefully sourcing ingredients and using the best techniques to create a premium product, to creating a sustainable, ethical business that supports Africa’s precious wildlife.”
Elephant Gin is great in a simple G&T - serve it with a slice of green apple to boost the floral flavors in the Gin.