Lawrence Huggler, resurrector of Lanique
Meet Lawrence Huggler, serial entrepreneur. Having made a success of businesses in the diverse areas of property development, hospitality, photo books, and beauty (he's a director at feelunique.com), Lawrence relaunched Lanique. It's a frigging gorgeous liqueur made with steam-distilled rose oil, recreated from a long lost Prussian recipe. The 200 year old drink was enjoyed by the wealthy all over Prussia, Austria and beyond, until it disappeared with the Second World War and the rise of Communism. Thanks to Lawrence it has been resurrected, and Lanique is currently being relaunched all over the world.
WHAT ARE YOU UP TO AT THE MOMENT?
Having only just relaunched Lanique four months ago, we are flat out with what I call a 200 year old start up. While the drink’s history is amazing and nearly as colourful as Lanique itself, we are having to build its distribution from scratch while raising the profile of this fantastic drink across all markets, both with consumers and with bars and restaurants.
It's a job that has lots of exciting times, like Lanique being the official liqueur of the MTV awards party at the end of last year and Lanique & Lime – our signature drink - being chosen to be the drink at a show during London Fashion Week this month. People just seem to love Lanique and get what all the fuss is about as soon as they try it.
GET HOME, FEET UP, WHAT'S IN YOUR GLASS?
If it's been a good day, a Lanique & Tonic. If its been a great day, Lanique & Champagne.
IF YOU WERE A DRINK WHAT WOULD YOU BE AND WHY?
A Copper Head. This drink was created in New York and is Lanique and Hennessy in equal measures, served straight. I love this drink in a hip flask or after dinner. I would be a Copper head because it’s strong, refined and unexpected.
YOU CAN CHOOSE ANYONE TO TAKE A SEAT NEXT TO YOU AT THE BAR - WHO IS IT AND HOW WOULD THE NIGHT GO?
Ernest Hemingway – It would be great to hear his stories, and you know the night would be long and fun!
SHAKEN OR STIRRED?
Shaken always tastes better. I once got in a £50 bet with a barman who wouldn't shake my drink that I could tell the difference between a shaken and a stirred martini. Luckily for me, as it was late on during a good evening out, it was always a 50/50 bet and I won!
FINALLY, WHO WOULD YOU RAISE A GLASS TO AND WHY?
To those who choose the exciting and risky path.