Haig Club is a new Single Grain Whisky developed in partnership between Diageo, global sporting icon David Beckham and British entrepreneur Simon Fuller. They want you to, "Forget everything you thought you knew about Scotch" with this innovative Whisky.
It is made at Cameronbridge distillery in Scotland, and crafted using a unique process that combines grain Whisky from three cask types. It has a fresh, clean style with lots of butterscotch and toffee, and an ultra-smooth taste, making it enjoyable served neat, over ice or in a long refreshing cocktail. The subtle taste even pairs very well with food, especially seafood.
Seen by many to be Scotland’s hidden gem, Single Grain Whisky is being predicted as the next trend in Whisky, while the House of Haig can trace its Whisky-producing roots back to the 1600's in Scotland. The Haig family is the oldest Whisky dynasty and known for the innovation which laid the foundations for the growth and success of the modern scotch Whisky industry.
David Beckham commented, "The House of Haig has a rich history and I’m proud to be working at the heart of a home-grown brand which has built an incredible heritage over 400 years. Working closely with Diageo, we look forward to collaborating on Haig Club, valuing and treasuring the Haig traditions while reinventing this Whisky for years to come.”
Aroma: Vanilla fudge, honey and dried tropical fruits with mild pepper and light oak.
Taste: Rich and creamy in the mouth, it mixes sweet flavours of brioche, coconut, vanilla and toffee.
Buy your very own bottle of Haig Club today, and taste it tomorrow with next day delivery as standard.
UPDATE 10/17/14 - New Full David Beckham & Guy Ritchie Haig Club Ad: